Top Selling Watch Brands of 2024

According to 1stDibs’ report on the top-selling watch brands of 2024, classic designs continue to reign supreme. From Rolex’s legendary dominance to the elegance of Cartier, here’s a closer look at the standout names and styles shaping the luxury watch market.

Top Watch Brands of 2024

The past year confirmed that when it comes to luxury timepieces, tradition holds strong. Leading the charge were these iconic brands:

These makers are synonymous with quality, innovation, and history. Their watches are not just practical instruments but also markers of status and expressions of personal style.

Best-Selling Styles of 2024

Specific models captured the imagination of buyers and collectors last year, reinforcing their legendary status:

Rolex Datejust:

Known for its versatile design and everyday appeal, the Datejust continues to dominate the market.

Rolex Oyster Perpetual:

A masterpiece of simplicity and functionality, this model remains a top choice for its timeless design.

Cartier Tank Française:

With its clean lines and Parisian elegance, this watch stands as an icon of minimalist luxury.

Rolex Air King:

A bold, distinctive option that continues to attract attention for its adventurous spirit.

Patek Philippe Calatrava:

A pinnacle of understated refinement, the Calatrava remains a gold standard for classic watch design.

Among these top models, the Rolex Datejust stood out as the star performer of 2024. Its unisex proportions, modernised aesthetics, and practical elegance have solidified its place as a go-to choice for collectors and newcomers alike.

Moving away from the traditionally dainty styles for women, Rolex has embraced broader appeal, making the Datejust a true staple for anyone seeking sophistication and versatility.

The dominance of these iconic watchmakers is a testament to the value of legacy. These brands continue to thrive not only because of their impeccable craftsmanship but also because they represent enduring elegance and prestige. Their watches transcend fleeting trends, offering timeless appeal and lasting value.

As we move forward in 2025, the lessons of 2024 are clear: true luxury never goes out of style. Whether you’re an avid collector or looking to make your first purchase, these top-tier brands and models remain the ultimate expression of sophistication.

So, if 2024 taught us anything, it’s this: a classic timepiece is more than a watch—it’s an investment in elegance, legacy, and self-expression.