Tiffany & Co. Unveils Stunning New Flagship Store

Tiffany & Co. has unveiled its new flagship store at Taikoo Li in Chengdu, China, a stunning three-story location that exemplifies the brand's dedication to the Chinese market. The space blends artistry, craftsmanship, and heritage, offering a one-of-a-kind experience for visitors.

The striking exterior, designed by architect Hugh Dutton, features a kinetic light sculpture that mirrors the brilliance of Tiffany & Co.® diamonds, seamlessly merging creativity and craftsmanship. Inside, the store exudes warmth and sophistication, with refined Tiffany Blue® accents adding to the luxurious atmosphere.

The first floor, known as The World of Tiffany, showcases a selection of diamond jewellery and the brand’s iconic collections, including a breathtaking chandelier inspired by Chengdu’s magnolia flower, celebrating the city’s vibrant culture.

On the second floor, the All About Love exhibit presents an exceptional diamond showcase alongside contemporary art pieces like Color & Light 2024 by Michelangelo Pistoletto. Tiffany High Jewellery is displayed in unique frosted glass pyramid vitrines inspired by Jean Schlumberger’s designs. This floor also features the only watch salon in China, highlighting Tiffany & Co.’s esteemed legacy in horology.

The third floor offers a curated selection of Tiffany’s home décor, leather accessories, and baby collections, along with an exclusive private lounge and dining room.

The lounge features Tiffany Cute, 2024 by Damien Hirst, while the dining area is adorned with custom wallpaper depicting Chengdu’s Renmin Park.

This new flagship reflects Tiffany & Co.’s ongoing commitment to providing a luxurious and immersive brand experience in one of China’s most dynamic cities.