The New Vacheron Constantin Boutique Celebrates Australian Culture
Vacheron Constantin unveils its newly renovated Melbourne boutique, blending 270 years of watchmaking excellence with Australian culture.
Vacheron Constantin has unveiled its newly renovated boutique on Collins Street in Melbourne, marking a significant milestone in its 270-year pursuit of excellence. This refreshed boutique merges the Maison's identity and values with the rich local culture, paying tribute to Australian arts and heritage.
A dedicated customisation area further strengthens Vacheron Constantin's commitment to offering bespoke services. The boutique showcases the full range of Vacheron Constantin timepieces, from elegant, simple designs to intricate high complications, alongside exclusive boutique models.
"The newly renovated Vacheron Constantin boutique at 88 Collins Street, Melbourne, is more than just a showroom for haute horlogerie—it's a destination for watch enthusiasts and connoisseurs. It's designed to provide a unique experience that seamlessly merges our 270-year history with Australia's vibrant culture. The space incorporates elements inspired by our land and sea, such as a boomerang-shaped bar, reflecting both our watchmaking excellence and a strong connection to the local community," says Amy-Jackson Lai, Brand Director Australia & New Zealand.
The boutique has been thoughtfully expanded to reflect Vacheron Constantin's dedication to craftsmanship while celebrating the diversity of Australian culture. Positioned at the upper end of Collins Street, it invites visitors to further explore the cultural history and traditions that align with the Maison's world-renowned legacy.
In line with Vacheron Constantin's renowned hospitality, the boutique introduces a private salon inspired by Australia's natural beauty. Featuring vibrant ocean-blue carpeting that evokes the nation's expansive coastline, the space creates a serene and welcoming environment. The Broun Room, designed to embody Australia’s diverse landscapes, uses earthy tones and natural materials to honour the nation's beauty and its varied ecosystems.
This intimate setting encourages visitors to fully immerse themselves in the world of Vacheron Constantin. A stunning 3D Maltese cross, crafted from locally sourced materials, acts as the visual centrepiece, symbolising both the Maison’s tradition and modern style. The cross is complemented by a Boomerang Bar, which fosters community and pays homage to Indigenous craftsmanship.
Nearby, the Blue Room offers a peaceful setting that reflects the tranquillity of the ocean, with a library featuring elegant Australian red marble. Above the fireplace, a recycled wall lamp enhances the room's serene atmosphere.
Vacheron Constantin's unwavering dedication to watchmaking excellence is showcased in an exclusive selection of timepieces that highlight the Maison’s innovation and artistry. Visitors can explore the Patrimony, Traditionnelle, Overseas, Fiftysix, and Historiques collections, with a selection of mid to high complications, including the boutique-exclusive Traditionnelle Chronograph Tourbillon Collection Excellence Platine, the limited-edition Patrimony self-winding watch created in collaboration with French designer Ora ïto, and the newly released Historiques 222 in steel, celebrating the Maison's 270th anniversary.
Notable highlights include the limited-edition Égérie Moonphase with a lilac mother-of-pearl dial, a collaboration with French designer Yiqing Yin that beautifully merges Haute Couture and Haute Horlogerie.
The boutique also offers a bespoke area where clients can personalise their timepieces, selecting from an array of strap colours, materials, and stitching options. This commitment to detail ensures each watch is tailored to the individual’s unique style.
