The Largest Bugatti Showroom Worldwide is Now Open in Baku
Bugatti opens its largest showroom worldwide in Baku, showcasing its new visual identity and celebrating its legacy of luxury.
As excitement builds for the year ahead, Bugatti begins an exciting new chapter. After revealing its redesigned showroom in Munich and the stunning new one in Vienna in 2024, the brand is now making a major move in the East. After making waves in Shanghai and Hong Kong, Bugatti’s incredible hyper sports car, the Tourbillon, has arrived in Baku, Azerbaijan, for the first time.
Credit: Bugatti
Located in the heart of Baku’s top luxury district, Bugatti Baku has officially opened, becoming the largest Bugatti showroom in the world. Managed by Nazar Holdings, which represents some of the world’s most prestigious automotive brands in the region, Bugatti Baku showcases the brand’s refreshed image and forward-thinking vision. The grand opening was an unforgettable event, attracting Bugatti fans, media, and important Azerbaijani figures to celebrate.
Credit: Bugatti
A key highlight of the evening, the Bugatti Tourbillon, made its debut in Central Asia, marking the start of a new chapter for Bugatti. The car was displayed with Baku’s stunning mix of modern and historic architecture as a backdrop. From the impressive Crescent Bay skyscrapers to the ancient Maiden Tower, the city’s beauty made for a perfect setting for this special occasion.
Credit: Bugatti
The celebration continued with a Gala Dinner at the Heydar Aliyev Center, a striking building designed by famous architect Zaha Hadid. This iconic venue reflects Baku’s passion for design and luxury.
Its flowing shapes and modern style echoed the spirit of Bugatti’s first luxury residences, the Bugatti Residences by Binghatti in Dubai, which were also introduced at the event. These residences highlight Bugatti’s dedication to fine living, combining traditional craftsmanship with innovative design.
At the event, Bugatti’s storied history was honoured with classic models from the brand’s past. The Baby Bugatti Centenary Edition, celebrating the iconic Type 35 and its 100th anniversary, was showcased alongside the modern icons, Chiron and Veyron, which represent Bugatti’s continuous push for innovation.
The event also featured a Jacob & Co. Tourbillon watch, showing Bugatti’s commitment to luxury beyond cars. This elegant timepiece reflects the precision and engineering found in Bugatti’s hyper sports cars, especially their V16 engines—symbolising the excellence that defines Bugatti Baku and the brand as a whole.
The opening of Bugatti Baku is not just a celebration of the brand’s impressive past but also an exciting look at the future of luxury cars."
