The British Fashion Council Names Laura Weir as CEO to Lead the Next Era of British Fashion

In a pivotal move for the British fashion industry, the British Fashion Council (BFC) has announced Laura Weir as its new Chief Executive Officer. Weir, an accomplished leader with extensive experience in both retail and editorial sectors, will take the helm on 28th April 2025. She succeeds Caroline Rush CBE, who has served as CEO for an impressive 15 years, shaping the council into a globally recognised organisation. Rush will remain in post until June 2025 to ensure a seamless transition as the BFC closes its financial year.

A Visionary Leader for a Transformative Era

Laura Weir’s appointment signals a new chapter for the BFC, as it continues its mission to champion British fashion on the global stage. Known for her deep understanding of the fashion ecosystem, Weir’s career has been defined by collaboration with established and emerging designers, industry leaders, and media professionals.

David Pemsel, Chair of the BFC, lauded Weir’s extensive expertise:

“We are delighted to announce the appointment of Laura Weir as the incoming CEO of the BFC. Laura has worked alongside established and emerging designers, creative talent, industry leaders and press throughout her career over the past two decades. Her experience gives her an understanding of the complexities of the fashion industry ecosystem, and the strategic foresight to be able to lead positive transformation and initiatives to drive the next chapter of the BFC both domestically and globally, supported by a brilliant team.”

For her part, Weir expressed both enthusiasm and determination in taking on the role, highlighting her commitment to nurturing creative talent and addressing the industry’s challenges:

“I am honoured to lead the BFC’s next chapter at an exciting and pivotal time for the British fashion industry. I look forward to working with the BFC team to champion culture and creativity to catalyse growth for British fashion, both domestically and globally. I will focus on support for emerging and established designers and strengthening our pipeline of British creative talent.
The BFC will continue to deliver an enhanced international industry presence, and I look forward to forging partnerships with industry and government to future-proof the sector and its significant contribution to the British economy, while addressing critical challenges such as environmental responsibility, and prioritising representation and inclusion.
It is a privilege to champion the diversity and ingenuity that defines British fashion, and to lead a mission which will inspire generations to come.”

Building on a Legacy of Innovation

Under Caroline Rush’s leadership, the BFC became synonymous with innovation and advocacy for British fashion. Rush oversaw initiatives such as the Institute of Positive Fashion, which drives sustainable practices, and high-profile events like London Fashion Week and The Fashion Awards. As Weir steps into this role, her mandate is to build on these successes while addressing pressing industry challenges.

Central to her vision is the BFC’s commitment to global amplification and responsible growth. With the UK fashion industry contributing significantly to the national economy, Weir aims to strengthen ties with government and industry partners to ensure its resilience.

A Future-Focused Approach

As CEO, Weir will steer the BFC’s world-class programmes, designed to empower talent and foster innovation. Her emphasis on environmental responsibility aligns with the council’s sustainability agenda, while her focus on diversity reflects the ingenuity that defines British fashion.

The announcement has been met with optimism across the fashion world, as stakeholders anticipate a revitalised focus on creativity, inclusivity, and global presence under Weir’s leadership.

With her wealth of experience and a clear vision for the future, Laura Weir’s appointment marks a moment of transformation for the BFC—one poised to inspire a new generation of designers and solidify British fashion’s place on the world stage.