TAG Heuer is Ready to Make Every Second Count at the 2025 Formula 1® Australian Grand Prix
TAG Heuer returns as the Official Timekeeper at the 2025 Australian Grand Prix, celebrating precision, innovation, and its F1 legacy.
The 2025 Australian Grand Prix promises thrilling action, with TAG Heuer at the heart of the event. This partnership highlights the brand’s commitment to precision, innovation, and its strong ties to motorsport. TAG Heuer’s presence will celebrate its history in Formula 1, focusing on its heritage in timekeeping and racing spirit.
Abelson Editors
Since 1969, TAG Heuer has been integral to Formula 1, starting with its sponsorship of driver Jo Siffert. In 1971, the brand revolutionised race timing with the Le Mans Centigraph, helping Scuderia Ferrari secure multiple championships.
In the 1980s, the TAG Group’s acquisition of Heuer and the McLaren F1 team brought further success, with drivers like Alain Prost and Ayrton Senna wearing TAG Heuer watches.
TAG Heuer was the Official Timekeeper of Formula 1® from 1992 to 2003, and since 2016, it has enjoyed a strong partnership with Oracle Red Bull Racing, securing four World Drivers’ Championships with Max Verstappen.
A highlight of TAG Heuer’s involvement will be the custom-engineered pitlane clock, inspired by the TAG Heuer Formula 1 collection.
With a 1200mm diameter, it’s made from high-performance materials like fiberglass, plexiglass, and aluminium for clarity and durability. LED lighting ensures visibility in all conditions, while its synchronisation with Formula 1’s networked timing system ensures precision across all circuits.
TAG Heuer will also showcase the iconic Monaco clock, a nod to the brand’s racing heritage. Positioned in VIP areas and F1 lounges, its 55cm wide design will be visible from multiple angles, bringing TAG Heuer’s presence to the forefront.
TAG Heuer will bring immersive experiences and bold branding to the Australian Grand Prix. Fans will see the brand throughout the circuit, from a pedestrian bridge to high-visibility areas at Turn 11. A large ground logo and branded braking markers will emphasise that time is critical in the race for victory.
The brand’s digital presence will ensure visibility across the globe, with its logo featured alongside live timing data, reinforcing its role in every key moment of the race.
TAG Heuer’s partnership with Oracle Red Bull Racing continues to thrive, with Max Verstappen leading the charge. At the Australian Grand Prix, he’ll wear a custom TAG Heuer Monaco Split-Seconds chronograph, featuring stars to mark his world titles.
Rising star Liam Lawson will also wear a TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing, designed to match the speed and spirit of the team.
This partnership reflects a mutual obsession with precision—because in Formula 1, every second counts.
TAG Heuer’s presence extends throughout the Formula 1 season. The pitlane clocks will be present at every Grand Prix, with visual updates that reflect the energy of the sport.
As the 2025 season begins, TAG Heuer will continue to capture every pivotal moment, reinforcing its position as the ultimate name in precision timekeeping.
