Step Into the World of Raffles' Butler Service with Assouline

Raffles Hotels & Resorts, in partnership with esteemed luxury publisher Assouline, is proud to introduce Raffles: From Your Butler, an exquisite new addition to Assouline’s prestigious hospitality collection. This beautifully curated book offers readers an intimate look into the refined world of Raffles, showcasing its signature elegance and legendary Butler Service.

At the heart of Raffles' legacy lies its tradition of exceptional, intuitive service, a hallmark of the brand since the opening of its first hotel in Singapore in 1887. The philosophy of service as a “gentle breeze”—discreet yet ever-present—was born here, with Raffles’ butlers mastering the art of anticipating guests' needs before they are even expressed. This commitment to personalised hospitality continues to define Raffles today, extending beyond luxurious accommodations to create truly immersive experiences.

“We are delighted to collaborate with Assouline on this remarkable book, which highlights the unique expressions of Raffles’ Butler Service across different cultures and destinations. Raffles: From Your Butler is more than a collection of stories—it is an invitation into the enchanting world of Raffles, where hospitality meets culture to craft extraordinary experiences that inspire and surprise,” said Claudia Kozma Kaplan, Chief of Brand at Raffles Hotels & Resorts.

Spanning five continents, the book explores Raffles’ prestigious collection of hotels, from Paris to Dubai, Jaipur to Boston, and beyond. With a foreword by renowned writer and editor Derek C. Blasberg and text by acclaimed travel journalist Mark Ellwood, each page captures the spirit of Raffles—its storied past, vibrant present, and the dedicated butlers who bring its timeless magic to life.