Sotheby's Auction: "The GOAT Collection: Watches & Treasures from Tom Brady

A unique collection of items belonging to Tom Brady, the legendary NFL quarterback widely regarded as one of the greatest players in the history of the sport, will be presented in a special single-owner Evening sale at Sotheby’s in New York. The auction will honour Brady’s extraordinary career and multifaceted life, offering fans a rare glimpse into another side of him—one that values art, design, and craftsmanship, in addition to his athletic achievements. Among the featured items are jerseys worn during his college years at the University of Michigan, as well as during key games with the New England Patriots and Tampa Bay Buccaneers, where he won a record seven Super Bowls. Additionally, treasured Super Bowl memorabilia will be part of the sale.

The collection also includes notable luxury watches Brady has worn at high-profile events, both inside and outside the world of sports. Highlights include pieces from prestigious brands such as Patek Philippe, Rolex, and IWC, along with a custom Audemars Piguet Royal Oak Flying Tourbillon created for Netflix’s Greatest Roast of All Time: The Roast of Tom Brady.

Before the sale on December 10, select items from the collection will travel for exhibitions in Los Angeles, Miami, and Dallas before returning to New York for The Luxury Sales exhibition.