Rolls-Royce Elevates Luxury with In-Car Fragrance
Rolls-Royce introduces a bespoke in-car fragrance, enhancing luxury with a finely crafted scent designed for the Phantom.
Rolls-Royce Motor Cars is introducing a new dimension of sensory luxury with Rolls-Royce Scent, an exclusive in-car fragrance concept debuting in the Phantom.
Developed by the marque’s in-house perfumer, this bespoke fragrance is designed to complement the natural aromas of the high-end materials used in Rolls-Royce interiors, creating a more immersive and refined experience.
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Crafted with meticulous attention to detail, Rolls-Royce Scent blends Amyris, Cedarwood, Rosewood, and Iris, evoking warmth and sophistication while maintaining the brand’s signature understated elegance. The scent subtly enhances the cabin environment, ensuring a seamless integration with the rich leather and fine wood finishes that define the Rolls-Royce experience.
“A Rolls-Royce interior is a unique space in which every element is meticulously curated to create an unparalleled multi-sensory experience. With our new fragrance concept, Rolls-Royce Scent, we move beyond the visual and tactile realms into a new dimension. Designed and developed by our in-house perfumer and delivered using patented technology, this fragrance elevates the already peerless Rolls-Royce experience, creating an environment that is even more special and absolutely unmistakable.”
— Martina Starke, General Manager, Bespoke Design, Rolls-Royce Motor Cars
A team of specialists, including experts in biochemistry and haute parfumerie, was involved in perfecting this fragrance. Their expertise extends beyond scent creation to the careful selection of leathers, woods, and textiles used in Rolls-Royce interiors. Each material is chosen not only for its visual and tactile appeal but also for its natural aroma, ensuring a harmonious olfactory environment.
To deliver the fragrance in a refined and controlled manner, Rolls-Royce developed a patented diffusion system that releases it in delicate, measured doses. Extensive testing was conducted in varying conditions to ensure a consistent and long-lasting experience without overwhelming the natural scent of the cabin. More than 30 iterations were tested before the final composition met the brand’s exacting standards.
With Rolls-Royce Scent, the marque redefines automotive luxury, transforming each journey into a deeply immersive experience that engages the senses in a way only Rolls-Royce can achieve.
