Range Rover Launches Its First Luxury Lifestyle Collection

Range Rover combines its renowned modernist aesthetic with its British heritage to introduce its first-ever lifestyle capsule.

Featuring in the campaign is British supermodel and actress Adwoa Aboah, showcasing the limited-edition, eight-piece collection that seamlessly fuses classic designs with bold colours and unique prints inspired by Range Rover’s signature design principles.

Set against the backdrop of London’s vibrant Design District, the campaign is directed by fashion Creative Director and Producer Marcos Fecchino and reflects the city’s eclectic architectural landscape.

The collection reflects Range Rover’s sleek and minimalist design philosophy, featuring classic silhouettes, intricate quilting, and premium materials.

A standout detail is the bespoke zip fastening on the men’s and women’s reversible jackets, inspired by the rotary dials once found in Range Rover interiors, now reimagined as the modern Pivi Pro infotainment touchscreens.

The jackets also pay homage to Range Rover’s exclusive Sunset Gold exterior paint finish.

“I loved the experience of shooting this campaign in my home city for such an iconic brand. I have worked with Range Rover for a number of years and so it’s a real honour to now be launching its first lifestyle capsule in such an exciting move for them. The pieces are elevated yet playful, making you feel free and confident, and I love the versatility the silk scarves can bring to an outfit. My favourite is the About Town print – I like anything that is super wearable and effortless yet still makes me feel put together and chic.” - Adwoa Aboah, British supermodel and actress

At the heart of the collection is a distinctive abstract print and a contemporary Bodyside motif, a subtle nod to Range Rover’s instantly recognisable aesthetic. The limited-edition colour palette, inspired by modernist art, is reflected across the silk twill scarves and meticulously quilted into each panel of the reversible jackets.

“We have curated a contemporary, new luxury lifestyle capsule for discerning individuals who appreciate Range Rover’s vision of modern luxury. The main influences for the collection came from an appreciation for British mid-century design. It was important to us to celebrate the interplay of colour and to reflect the eclecticness of London living while harmoniously juxtaposing modernist lines and forms to create pieces that evoke modern grace, vibrancy and sophistication. Under the direction of Chief Creative Officer Gerry McGovern, it marks a Range Rover first to create modern luxury pieces in the fashion and lifestyle space that are the embodiment of bold, progressive design, and using our own, unique graphic prints.” - Kimberley Panton, Apparel Designer

Crafted from the finest materials, the Range Rover London Collection is a testament to expert artisanship and meticulous craftsmanship.

The men’s and women’s reversible jackets, Knightsbridge Promenade and Soho Chic, are hand-cut and quilted by master artisans in Italy and the UK. Each jacket features a bespoke zip pull with a chamfered-edge inner ring in Sunset Gold, inspired by one of Range Rover’s most iconic paint finishes.

• Knightsbridge Promenade is a reversible jacket available in brown with a placement-quilted pink side.
• Soho Chic offers a reversible design with a bold raspberry and blush graphic print on one side and a quilted placement design on the other.

The two silk scarves, About Town and Chelsea Blossom, showcase craftsmanship spanning generations. About Town is printed in Lake Como, Italy, while Chelsea Blossom is produced at one of the UK’s last remaining silk mills in Macclesfield. Created in small batches, each scarf features hand-finishing techniques, including a delicately hand-rolled edge. Their vibrant prints celebrate colour and embody the refined elegance synonymous with Range Rover.

The wool-cashmere blend blankets are woven on jacquard looms in Italy by one of the world’s foremost textile artisans. Custom dyed in two sophisticated palettes, London Nightfall and Cream Tea, each blanket features the signature Bodyside Motif and is finished with a hand-stitched blanket edge.

Completing the collection is a striking aluminium Range Rover sculpture, available in two finishes: the exclusive Sunset Gold and Tourmaline Brown. Each piece is precision-crafted from a single block of aluminium.

“The first Range Rover collection showcases our brand expression and ethos in a new creative medium. Imbued in the same breathtaking modernity, these sophisticated pieces are designed in exquisite materials and using timeless craftsmanship. We are extending the desirability of the Range Rover brand beyond our current portfolio of products as we know our discerning customers are looking for more connections to the luxury brands that truly inspire them and embody their lifestyles.” - Professor Gerry McGovern OBE, Chief Creative Officer

“Our first luxury lifestyle collection embodies Range Rover’s core DNA and is the epitome of modern elegance, self-expression and vibrancy – perfectly brought to life by Adwoa Aboah. These first limited-edition pieces are designed to enrich our clients’ lives, evoking confidence and individuality.” - Martin Limpert, Managing Director for Range Rover

The Range Rover London Collection is now available for purchase: Click here.* Select pieces will be showcased at Range Rover Houses worldwide, allowing clients to experience their quality and craftsmanship first-hand.

Range Rover will continue to expand its lifestyle offerings globally, with plans for future collections to be unveiled later this year.