Pomellato Calls for Action to End Domestic Violence

In a world where domestic violence is too often met with silence, Pomellato is making a bold statement through its eighth annual International Women's Day campaign.

Featuring influential voices such as Jane Fonda, America Ferrera, and Mariska Hargitay, among others, the initiative highlights a stark reality: one in three women experiences domestic violence, and silence only perpetuates the issue.

More than just raising awareness, this campaign is a call to action, urging society to shift from passive acknowledgement to active intervention.

At the core of this initiative is the concept of "social sentinels"; individuals who dare to speak up, take action, and support women affected by domestic violence. As Pomellato CEO Sabina Belli explains, these watchful guardians can be anyone willing to challenge silence and offer support.

The message is amplified by a diverse array of prominent figures, from Olympic athlete Mattia Furlani to actress Laura Harrier, who collectively reject the notion that domestic violence is a private issue. Their stance is unequivocal: violence is a crime, and accountability is essential.

By transforming its International Women's Day campaign into a heartfelt call to action, Pomellato underscores the idea that the most valuable creation is a world where women can live freely, safely, and with dignity.

As Jane Fonda and Mariska Hargitay powerfully expressed in the campaign, this moment presents an opportunity to reshape history, eradicating domestic violence and forging a future where fear no longer defines a woman's story. Beyond words, Pomellato backs its commitment with concrete action, supporting organisations such as CADMI in Milan and the Kering Foundation's Los Angeles-based partner, FreeFrom, which provide vital assistance to survivors.