Parfums Christian Dior Opens First Fragrance and Beauty Boutique in New York City

Parfums Christian Dior has debuted its inaugural Fragrance and Beauty boutique in North America, in the heart of New York’s bustling SoHo district, right next to the Dior Women’s and Men’s boutiques.

Drawing inspiration from the iconic 30 Avenue Montaigne in Paris, this boutique offers an unparalleled customer experience. It showcases La Collection Privée Christian Dior, a thoughtfully curated selection of fragrances, skincare essentials, and makeup artistry. The Haute Parfumerie, designed by Francis Kurkdjian, invites visitors on a sensory journey through legendary Dior fragrances, including Miss Dior, J'adore, and Sauvage. The boutique also highlights Rouge Premier, a luxurious haute couture lipstick crafted by Peter Philips.

Guests can enjoy personalised fragrance and makeup consultations in a private setting and exclusive Dior gifting and customisation services.

This boutique, which opened on October 30, 2024, celebrates Dior’s legacy, blending timeless elegance, luxury, and modern innovation.