Moët & Chandon Reimagines Celebrations with Pharrell Williams
Moët & Chandon partners with Pharrell Williams to reimagine birthday celebrations, blending tradition with creativity in a stunning limited edition.
Moët & Chandon has launched a special limited-edition collection in partnership with renowned artist Pharrell Williams, officially unveiled on 1st March 2025.
This latest collaboration for the Maison is centred on birthday celebrations inspired by shared values of unity, optimism, and human connection. Moët & Chandon and Pharrell Williams have reimagined the birthday experience, seeing it through the eyes of those who make these moments special.
Credit: Moët & Chandon
The collection aims to create celebrations that are deeply personal and universally joyful, with every detail designed to honour the spirit of togetherness.
Across the globe, 22 million people celebrate their birthdays daily, an occasion filled with joy and gratitude for those who make it unforgettable.
For this unique project, Moët & Chandon and Pharrell Williams explored the House’s archives, discovering that the distinctive tie adorning today’s bottles was originally a bow in 1889. Representing generosity, joy, connection, and surprise, the bow has become a central feature of this Limited Edition Collection.
The collection features Moët Brut Impérial in striking Gold, Midnight Blue, and Deep Red, while the Nectar Impérial Rosé is presented in elegant white. Each bottle is signed by Pharrell Williams, with a pearled monogram of his initials, P.W. The Bow Capsule, decorated with delicate pearled beads, has been crafted by esteemed embroiderers Atelier Baqué Molinié.
Additionally, a truly exceptional creation, the Jewel Masterpiece, is available: a three-litre Jeroboam of Brut Impérial, with only 30 handcrafted pieces in existence, exclusively offered through the Moët Hennessy Private Sales service.
The Moët & Chandon Pharrell Limited Edition Collection launched on 1st March, is now available at select retailers, restaurants, and hotels, as well as at the Moët & Chandon Bars in Épernay, Harrods in London, and KaDeWe in Berlin.
