Louis Vuitton Enters the Beauty World

The world of luxury beauty is about to welcome a game-changing entrant. Louis Vuitton, the renowned French fashion house, is making its mark in the cosmetics industry with the highly anticipated La Beauté Louis Vuitton launch in Autumn 2025.

This new beauty line promises to bring the brand’s signature craftsmanship, elegance, and innovation into makeup, setting a new standard for high-end beauty.

To lead this ambitious project, Louis Vuitton has enlisted none other than Dame Pat McGrath, a revolutionary figure in the beauty industry. Known for her groundbreaking artistry and transformative impact on makeup trends, McGrath has been working meticulously on this line for four years. Her appointment as Creative Director signals that the collection will not only exude luxury but also push boundaries in terms of innovation and artistry.

"The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty" - Dame Pat McGrath

La Beauté Louis Vuitton is set to debut with an exquisite lineup, featuring lipsticks, tinted lip balms, and carefully curated eyeshadow palettes. Each product is designed to reflect the Maison’s dedication to quality and artistry, combining bold innovation with timeless elegance.

In true Louis Vuitton fashion, the collection will also include bespoke leather accessories, such as intricately designed lipstick cases and miniature beauty trunks. These additions seamlessly integrate the brand’s heritage of fine leather craftsmanship with the world of cosmetics, offering beauty lovers a unique and collectable experience.

Unlike many beauty launches that start with a limited release, Louis Vuitton is making a strong entrance by launching the line in 115 select Louis Vuitton boutiques worldwide. This ensures that customers across key luxury markets will have access to the collection in an exclusive and immersive retail experience.

With the launch of La Beauté Louis Vuitton, the brand joins the ranks of other luxury houses that have successfully ventured into beauty, such as Chanel, Dior, and Hermès. However, Louis Vuitton’s approach, led by McGrath and enriched with the Maison’s iconic craftsmanship, suggests that this will be more than just another high-end makeup collection; it will be a statement of luxury, creativity, and innovation.

As the countdown to the launch begins, beauty enthusiasts and Louis Vuitton aficionados alike can expect a makeup line that redefines modern luxury. With McGrath at the helm and the Maison’s signature sophistication infused in every product, La Beauté Louis Vuitton is poised to be the next must-have in the world of beauty and fashion.