Longines Welcomes Henry Cavill as Its New Ambassador of Elegance

Longines is delighted to welcome Henry Cavill as its newest Ambassador of Elegance. The celebrated actor brings a unique combination of sophistication and authenticity, perfectly reflecting the brand’s belief that elegance is an attitude.

This partnership continues Longines’ tradition of collaborating with individuals who embody true elegance through their professional achievements and personal values. As an Ambassador of Elegance, Cavill will help showcase the timeless refinement that has defined the Swiss watchmaker since its founding in 1832.

"In Henry, we recognise a real affinity with our brand’s values. His sophistication, genuine warmth, and multifaceted personality reflect what elegance means today. Whether commanding the screen in epic productions or sharing his passions for aviation and equestrianism, he maintains an authenticity and grace that makes him a clear embodiment of the Longines spirit." - Longines CEO Matthias Breschan

Recognised as one of the most versatile actors of his generation, Henry Cavill has captivated audiences in a range of roles, from his iconic portrayal of Superman in the DC Universe to action-packed performances in Mission: Impossible – Fallout and The Man from U.N.C.L.E.. Always evolving as an artist, he is currently developing and starring in the upcoming Warhammer 40,000 adaptation for Amazon Prime Video and will headline the live-action Voltron film for Amazon MGM Studios.

"What draws me to Longines is their understated elegance. True quality doesn’t need to announce itself. It’s evident in every detail and in every action. This is a philosophy, backed by generations of precision craftsmanship and artistry, that resonates deeply with my own values." - Cavill

Beyond his on-screen work, Cavill is known for his deep passion for gaming, aviation, and storytelling. His production company, Promethean Productions, focuses on bringing original and impactful narratives to life.

As part of this collaboration, Cavill will visit Longines' historic headquarters in Saint-Imier, Switzerland, where he will experience firsthand the craftsmanship and heritage that have defined the brand for nearly two centuries.

This exciting partnership marks the beginning of a new chapter in Longines’ journey, celebrating the essence of elegance with Henry Cavill at its side.