Laurent Perves Appointed as CEO of Vacheron Constantin
Vacheron Constantin announces the appointment of Laurent Perves as its new Chief Executive Officer, effective January 1, 2025.
As the clock strikes midnight on January 1, 2025, Vacheron Constantin, the illustrious Maison at the heart of haute horlogerie, will turn a new page in its storied history. Laurent Perves, a seasoned leader with over two decades of luxury industry experience, will take the reins as Chief Executive Officer, succeeding the esteemed Louis Ferla.
This appointment isn’t just a change in leadership; it marks the beginning of a new era for a brand synonymous with timeless craftsmanship and innovation.
Laurent Perves is no stranger to Vacheron Constantin’s heritage or its commitment to artistry. Joining the Maison in 2016 as Chief Marketing Officer, Perves has played an integral role in weaving the brand’s narrative into the modern luxury landscape. His expertise not only elevated Vacheron Constantin’s presence globally but also deepened its connection with collectors and enthusiasts alike.
Promoted to Chief Commercial Officer in 2021, Perves turned his focus to strengthening the Maison’s commercial strategy, achieving remarkable growth and positioning the brand as a leader in haute horlogerie. His journey within the company reflects an unwavering dedication to both the artistry and the business of fine watchmaking.
Having worked closely with Louis Ferla over the last eight years, Perves inherits a legacy of excellence. His seamless transition to CEO ensures continuity while bringing his distinctive vision to the Maison’s future.
