Lamborghini Marks Milestone Year with 10,687 Cars Delivered in 2024
Lamborghini achieved record deliveries in 2024 with 10,687 cars, reflecting strong customer loyalty and strategic growth across global markets.
In 2024, Automobili Lamborghini reached an unprecedented achievement, delivering a total of 10,687 cars, a 6% increase over 2023. This remarkable performance signifies the best annual result in the company’s history. It highlights Lamborghini’s enduring customer loyalty, as well as a growing base of new clients, and underscores the success of its holistic strategy, which revolves around brand and product innovation and leadership in the luxury super sports car segment.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, remarked, "2024 was a year of consistent growth for Lamborghini, continuing the positive trend of previous years. This achievement demonstrates the deepening bond with our loyal customers and the rising interest in our brand, particularly among younger generations. Throughout this period of transformation, we have introduced models that have been embraced globally, reaffirming our commitment to pushing boundaries while ensuring sustainable development. Our results reflect the success of managing supply and demand strategically, maintaining a well-balanced order portfolio, and enhancing both brand desirability and the long-term value of our vehicles."
The growth was observed across all three major regions where Lamborghini operates. EMEA (Europe, Middle East, and Africa) led with a 6% increase, delivering 4,227 cars. The Americas region followed with a 7% growth, totalling 3,712 deliveries, while the APAC (Asia-Pacific) region saw a 3% increase, bringing the total deliveries there to 2,748 cars.
Federico Foschini, Chief Marketing and Sales Officer added, “2024 has been an exceptional year for Lamborghini. These results not only reflect the strength of our model range but also highlight the pivotal support of our network of 186 dealers and our established presence in all 56 international markets. The strategy we’ve pursued has not only reinforced Lamborghini’s leadership in the super sports car category but has also established us as a benchmark for the future of luxury automobiles.”
Growth was also evenly distributed across Lamborghini’s key models. Leading the charge was the Revuelto, Lamborghini’s first hybrid V12 super sports car (HPEV). Since its debut in March 2023, the Revuelto has captivated global customers with its breathtaking performance and striking design. With strong demand already in place, its order book extends well into 2026.
Alongside the Revuelto, the Huracán continued to play a significant role in Lamborghini’s success. As the production of the final Huracán models winds down, deliveries are expected to continue through 2025. Available in five different versions—Sterrato, EVO Spyder, Tecnica, STO, and STJ—the Huracán is nearing the end of its lifecycle, soon to be succeeded by the new Temerario. Unveiled at the 2024 Monterey Car Week in the United States, the Temerario quickly became the centre of attention, thanks to its revolutionary design and cutting-edge technology, securing its place as a true "Fuoriclasse."
The Urus range also confirmed its status as a core element of Lamborghini’s lineup. In April 2024, the company introduced the Urus SE plug-in hybrid at the Beijing Auto Show. This new version, set to replace the Urus S and Performante models, combines striking design, advanced technology, and exceptional versatility. The Urus SE received an overwhelmingly positive response worldwide, solidifying Lamborghini’s dominance in the luxury super SUV segment.
2024 was not just a record-breaking year; it marked a significant turning point for Lamborghini. Over the past 18 months, the company launched three new models and completed its transition to a fully hybrid range in alignment with its Direzione Cor Tauri strategy, making Lamborghini the first super sports car manufacturer globally to offer a fully electrified lineup.
With these outstanding achievements, Lamborghini enters 2025 with its strongest-ever product lineup. The company is committed to continued investment in technology and innovation as part of its largest-ever investment initiative, positioning itself to tackle future challenges with the same drive and determination that has propelled its success in 2024.
