John David Washington Shines in Tom Ford’s New Campaign

Tom Ford has launched its latest fragrance, Bois Pacifique, in a campaign that seamlessly blends the beauty of nature with fearless self-expression. Starring acclaimed actor John David Washington, the campaign was captured by renowned photographer David Sims in the breathtaking landscapes of Big Sur, California. The result is a cinematic portrayal of creativity, vitality, and the search for inner peace.

Bois Pacifique is a striking addition to Tom Ford’s signature collection, offering a scent profile reminiscent of an untouched forest. This woody-spicy fragrance combines sandalwood, cedar, and oakwood with the exotic warmth of cardamom, turmeric, and the distinctive akigalawood™. The blend creates an aromatic experience that is both earthy and radiant, appealing to those seeking a more natural and invigorating scent.

Designed for individuals who appreciate the harmony of nature, Bois Pacifique balances the depth of woodsy elements with a subtle spiciness, delivering a fragrance that is as grounding as it is uplifting.

The selection of John David Washington as the face of Bois Pacifique reflects his rising prominence and ability to embody the campaign’s theme of fearless individuality. Washington’s journey in Hollywood is a testament to perseverance and creativity. From his breakout role in HBO’s Ballers to his critically acclaimed performances in films like Spike Lee’s BlacKkKlansman and Christopher Nolan’s Tenet, Washington has carved out a unique space in the industry.

Most recently, he starred in Netflix’s adaptation of August Wilson’s The Piano Lesson, following his acclaimed performance in the 2022 Broadway revival. His ability to take on transformative roles and challenge himself has cemented his status as a leading figure in modern Hollywood.

Photographed by David Sims, the campaign captures Washington amidst the towering redwoods of Big Sur, a setting that echoes the fragrance’s natural inspiration. The images depict a writer on a journey of discovery, blending the grandeur of the forest with the freedom of creativity. The cinematic campaign invites viewers to embrace the vitality and serenity of the natural world, aligning with the essence of Bois Pacifique.

Bois Pacifique is now available, inviting consumers to explore the infinite freedom and timeless elegance it represents. Whether worn as a signature scent or a reminder of nature’s profound beauty, this fragrance exemplifies Tom Ford’s commitment to sophistication.