Irish Travellers Embrace AI for Holiday Planning, Aer Lingus Reveals

In a fascinating glimpse into the evolving habits of Irish holidaymakers, Aer Lingus' latest research highlights a major shift in how trips are being planned for 2025.

With their January Sale offering three million seats at discounted rates, the airline has also unveiled insights into emerging travel trends, ranging from the rise of AI-driven holiday planning to the growing influence of loyalty programmes.

One of the standout findings is the role artificial intelligence is playing in travel decisions. According to the research, 1 in 3 travellers are either already using AI tools, such as ChatGPT, or intend to do so this year.

Young adults are leading the charge, with 29% of 18-24s and 33% of 25-34s adopting AI to tailor their adventures. Whether it's selecting destinations or curating itineraries, AI is clearly transforming the travel landscape.

Social media platforms are also shaping where Irish holidaymakers choose to go. TikTok, in particular, has surged in importance, influencing over half of 18-24s. This trend underscores the increasing need for travel brands to engage younger audiences on digital platforms.

@bookingcom Olive want for Christmas #oliveoilstory #oliveoilgirl #likeaprayer ♬ original sound - Booking.com

Additionally, value for money remains the top priority for Irish travellers, with two-thirds ranking it above other considerations. Sustainability is also gaining traction, with 77% of respondents—including an impressive 93% of 18-24s—factoring it into their travel choices.

The allure of new destinations remains strong. Aer Lingus is meeting this demand with fresh routes to Las Vegas, Marrakesh, and beyond, while also continuing to promote firm favourites like Spain, Portugal, and the ever-popular New York City.

As 2025 unfolds, it’s clear that innovation, digital trends, and sustainability will play a pivotal role in shaping travel decisions.