House of Tengri Makes Luxury Responsible

House of Tengri, founded by Nancy Johnston, is redefining luxury fashion by crafting exquisite fabrics and yarns from rare, ethically sourced natural fibres like yak wool and cashmere. With a strong commitment to sustainability and fair trade, the brand is creating a harmonious relationship between high-end fashion, the environment, and the communities that provide its materials.

Central to its mission is the concept of regenerative luxury — the belief that fashion can be both ethical and environmentally responsible. Collaborating with nomadic mountain communities, Tengri supports traditional practices of fibre production while ensuring fair compensation for herders. This approach preserves cultural heritage and fosters economic sustainability in these remote regions.

Unlike mass-market fashion, which often prioritises speed and profit, Tengri emphasises quality, sustainability, and transparency at every stage of its supply chain. From sourcing fibres to handcrafting textiles, every step is carried out with a deep respect for the planet and the people involved. The fibres used, such as yak wool and cashmere, are naturally regenerative, produced annually by animals that roam freely in the wild Himalayan climates.

The brand’s luxurious fabrics elevate fashion with their natural softness, durability, and insulating properties. Yak wool, for instance, is ideal for both winter and summer wear, while cashmere offers unmatched warmth and comfort. These fibres are minimally processed to retain their intrinsic qualities, creating textiles that are both functional and beautiful.

Beyond apparel, Tengri extends its commitment to sustainable luxury with home interior products like blankets, throws, and cushions. Each item reflects a dedication to craftsmanship and innovation while adhering to environmentally conscious practices.

What sets Tengri apart is its seamless integration of elegance with responsibility. As consumers become more aware of the environmental and social impact of their purchases, Tengri offers a compelling alternative: guilt-free luxury that aligns with ethical values. This commitment has earned brand recognition, including the prestigious 2024 Leader of Luxury Award.

Tengri’s vision goes beyond creating beautiful fabrics; it aims to transform the fashion industry into a more sustainable and transparent model. Its forward-thinking philosophy includes circular fashion practices, where products are designed for reuse and regeneration, reducing waste and promoting long-term sustainability.

The company is not only a leader in sustainable luxury but also a source of inspiration for both consumers and designers. For consumers, choosing Tengri products means investing in items that have a positive environmental and social impact. For designers, the brand demonstrates how sustainability can coexist with uncompromised quality and sophistication, encouraging mindful creation.

By working with nomadic communities and promoting regenerative practices, Tengri is shaping a better future for fashion. Its efforts exemplify how luxury can become a force for good, offering products that connect deeply to the earth and the people who nurture it. Supporting brands like the House of Tengri is not just a choice but a step toward a more conscious world.