Heading to Milan Watch Week

Milan, a city synonymous with fashion, design, and elegance, is set to add another feather to its cap with the debut of Milan Watch Week. From the 4th to the 6th of October 2024, this pioneering event will take over the Terrazza Martini, ushering in a new era for luxury watch fairs.
Unlike the traditional, often closed-off exhibitions that dominate the horological world, Milan Watch Week promises to be a dynamic, interactive, and inclusive experience.

The vision behind Milan Watch Week is clear: it aims to revolutionise traditional watch fairs by offering not just a showcase of exceptional timepieces, but an interactive, multi-sensory experience for enthusiasts and professionals alike. Visitors will have the rare opportunity to engage directly with watchmakers, handling some of the most exclusive watches in the world, and immersing themselves in a series of thematic exhibits, debates, and masterclasses designed to celebrate craftsmanship and innovation.

The 2024 edition of Milan Watch Week is more than just a showcase of cutting-edge horology; it promises to take visitors on an imaginary journey across Italy. Seamlessly integrating elements of Made in Italy luxury, the event will blend the sophistication of haute horology with Italian artistry. From wine tasting to sartorial excellence and design to the art of Dolce Vita, every corner of the venue will present an experience that pays homage to Italy’s cultural heritage, creating a uniquely immersive atmosphere.

But the main stars of the show remain the watches. Twenty prestigious brands, including Andersen Genève, De Bethune, Parmigiani Fleurier, and Urwerk, will display their finest creations, offering attendees a front-row seat to contemporary watchmaking at its most elite level. With names like Franck Muller and Czapek Genève among the exhibitors, this is an event no watch aficionado will want to miss.

In addition to marveling at the exceptional craftsmanship on display, attendees will also have the chance to deepen their knowledge through an array of engaging discussions and masterclasses. The watch talks program includes insightful sessions with leading figures in the industry, such as Parmigiani Fleurier’s CEO Guido Terreni, who will share his vision of the brand’s rebirth. Talks will range from the latest trends in independent watchmaking, featuring visionaries like Benoît Mintiens of Ressence and Felix Baumgartner of Urwerk, to practical sessions like how to choose the perfect watch strap with Milan’s own Principe 1940.

For those looking to further immerse themselves in the world of fine watchmaking, Sunday’s masterclass with the Fondation de la Haute Horlogerie offers a hands-on experience with the chance to earn a certification in horology—a fun, competitive way to test your expertise.

More than just a celebration of watches, Milan Watch Week also serves as a gateway to the broader Italian luxury experience. With the help of Top Life Concierge, visitors will enjoy curated services, ensuring their stay in Milan is as seamless and pleasurable as the event itself. Expect wine tastings, gourmet experiences, and glimpses into the world of bespoke Italian tailoring, all while engaging with the very best the watch world has to offer.

The three-day affair promises a full immersion into the mastery of contemporary watchmaking, fused with the finest of Italian culture—a compelling convergence that is bound to make this debut edition unforgettable.