Harrison Ford Stars in Glenmorangie Whisky’s New Campaign
Harrison Ford stars in Glenmorangie’s new campaign, exploring whisky craftsmanship in the Scottish Highlands.
Legendary Hollywood actor Harrison Ford is starring in a fresh global campaign for Glenmorangie, the iconic Scotch whisky brand. The campaign is built around the mini-series Once Upon a Time in Scotland, which follows Ford as he embarks on an adventure through the Scottish Highlands, discovering the artistry and passion behind the creation of Glenmorangie whisky.
The campaign is set to roll out across various channels, including online videos, connected TV, social media, experiential formats, and PR. Six episodes are already available on Glenmorangie’s website, with another set to be released throughout 2025. Directed by Australian actor and filmmaker Joel Edgerton, the series promises a charming and entertaining look at the whisky-making process.
In the episodes, viewers can watch Ford as he embraces the Scottish culture, from learning how to pronounce local terms to mastering the etiquette of wearing a kilt. Along the way, he forms genuine connections with locals and shares a few drams of Glenmorangie’s famous single malt whisky. The brand’s flagship expressions, Glenmorangie Original 12 Years Old and Glenmorangie The Infinita 18 Years Old, also feature prominently in the series.
Caspar MacRae, president and CEO of The Glenmorangie Company, expressed his excitement about the partnership: “Harrison Ford is a global icon and a true whisky enthusiast. It’s been a pleasure to work with him, and having him visit us in the Highlands to explore Glenmorangie’s heritage was a dream come true.”
Ford himself shared his appreciation for the process, saying, “The team at the distillery was fantastic. Filming was filled with unexpected moments, and Glenmorangie’s approach allowed us to have fun with it. Joel’s direction brought a certain charm to the series, making it feel natural and unpretentious.”
With Glenmorangie’s unmatched craftsmanship and Ford’s effortless charisma, Once Upon a Time in Scotland is set to capture the hearts of whisky lovers and fans alike, while offering a deeper connection to the whisky’s origins in the Scottish Highlands. Keep an eye out for new episodes coming in the months ahead.
