Francis Kurkdjian Revisits Dior Homme Perfume

For two decades, Dior Homme has been an essential part of men's fragrance collections, centred around the timeless elegance of iris.

This fragrance captures the essence of the Dior man, blending bold sensuality with refined tailoring.

The new interpretation by Francis Kurkdjian takes the original Dior Homme to new heights, intensifying its sleek, sensual character with a rich, concentrated composition. Iris, the heart of the scent, is used in a daring overdose for the first time, contrasting delicate petals with robust roots. This creation amplifies the warm, seductive notes, enveloping them in an irresistible, addictive allure. Sensual yet structured, the fragrance embodies a modern couture spirit, portraying a Dior man whose urban style is both fluid and meticulously crafted.

“Dior Homme is a composition that instantly evokes the delicate strength of masculine iris. With this iconic foundation, I sought to redefine its structure, redesigning its seductive form to accentuate its powerful lines and convey a more confident, contemporary sensuality. Like a towering skyscraper, my version of Dior Homme exudes ethereal richness with a bold presence, evoking a flower that rises triumphantly from the urban landscape, a symbol of strength and mystery."
— Francis Kurkdjian

To celebrate the launch of Dior Homme, the Maison presents the second chapter of the “I’m Your Man” film series, directed by Jonathan Alric and starring Robert Pattinson. Filmed across New York—from Manhattan to Rockaway—the new film highlights a modern vision of masculinity, blending sharp, sensual undertones with the essence of Dior Homme, as envisioned by the French electronic music duo. The film showcases a sexy, sophisticated virility in perfect harmony with the fragrance’s soul.