Dolce & Gabbana Unveils Devotion for Men
Dolce & Gabbana’s Devotion for Men Eau de Parfum celebrates love and gratitude with a captivating blend of notes inspired by Sicily’s essence.
Dolce & Gabbana unveils Devotion for Men, a captivating Eau de Parfum that celebrates the profound power of love and gratitude, embodied in a bold and masculine fragrance. This new scent joins the Devotion olfactory family, a collection rooted deeply in the Mediterranean, with Sicily at its heart. Devotion for Men invites wearers on a sensory journey that reconnects them with the timeless essence of this sun-drenched island, bringing intimate memories and emotions to life through every note.
Filmed in the historic streets of Palermo, the campaign for Devotion for Men is a visual feast that captures the intensity of a transformative encounter. Directed by the esteemed Giuseppe Tornatore, the short film unfolds as Maya Jama strolls through the vibrant city. Her path crosses with Michele Morrone, and in that fleeting moment, their eyes meet, sparking a connection that is nothing short of electric. As Maya extends her hand, an unspoken bond is formed, one that is rich in emotion and mystery.
The journey through the market is a kaleidoscope of colour and fragrance, but just as quickly as she appears, Maya vanishes, leaving behind a promise that lingers in the air. As Michele searches the bustling crowd, the story shifts to a more solemn tone. During a procession, he seeks the woman who now symbolises the essence of devotion—a figure who represents both a waking dream and an enduring longing.
This compelling narrative is brought to life with stunning visuals and evocative music, capturing the duality and contrasts inherent in Devotion for Men. The fragrance itself is described by actor Michele Morrone as one that embraces versatility, its appeal broad and its depth profound.
The creation of Devotion for Men was inspired by a deeply personal vision, one that resonated with the Sicilian spirit. Master perfumer Olivier Cresp crafted the scent with an intricate blend of intense Coffee, zesty Lemon, and the earthy richness of Patchouli. Together, these notes form a harmonious symphony, evoking tales of passion, devotion, and Mediterranean tradition.
The design of the fragrance bottle itself is a work of art, an embodiment of style and sophistication. Echoing the feminine counterpart, Devotion Eau de Parfum, the bottle features a golden essence that shimmers within, encased in a sleek, elegant silhouette. The cap is adorned with a silver Sacred Heart—a key symbol of the Dolce & Gabbana universe—while intricate details recall the unmistakable beauty of the Sicilian landscape depicted in the campaign.
At its core, Devotion for Men is more than just a fragrance. It’s a tribute to the enduring spirit of Sicily, a place that Dolce & Gabbana has long held close to its heart. Through Devotion for Men, the brand once again channels the essence of the island’s vibrant culture, rich history, and timeless beauty. With every spritz, wearers are reminded of Sicily’s unique ability to inspire devotion, love, and an appreciation for the finer things in life.
