Discover the Future of Watchmaking at Watches and Wonders Geneva 2025

From 1st to 7th April 2025, Watches and Wonders Geneva will once again bring together some of the finest names in watchmaking, with 60 prestigious brands set to take part.

This year, the event will see the arrival of the iconic brand Bulgari alongside six exciting new independent brands. Visitors can expect a dynamic and engaging experience with a wide range of new product launches, exclusive offers, and unforgettable moments, including the unveiling of never-before-seen timepieces and the chance to meet world-renowned ambassadors.

For the third year in a row, the event will open its doors to the general public. Following the first four days, reserved for industry professionals, watch lovers and collectors will have the chance to enjoy the Salon from Saturday, the 5th to Monday, the 7th of April.

For those seeking an exclusive experience, the event will offer special time slots for new product presentations and guided tours led by industry experts, providing an in-depth look at the craftsmanship behind some of the world’s most renowned timepieces.

For those who prefer to explore on their own, there will be plenty of opportunities to wander through the brand displays and take in the iconic creations and unique events on offer.

Innovation takes centre stage at the LAB, a dedicated space showcasing cutting-edge technologies and new developments in watchmaking education. Brands, start-ups, and students will present exciting projects and prototypes, offering a glimpse into the future of the industry.

Meanwhile, the Auditorium will host expert-led lectures and presentations, providing insights into the latest trends and advancements in horology. Additionally, the Longitude Zero exhibition will take visitors on a journey along the Greenwich Meridian, highlighting the global markers of time.

For those who want to experience the thrill of watchmaking outside the event, In the City will bring the celebration to Geneva’s city centre.

A free programme of events and activities, including participation from local partner boutiques, will allow visitors to enjoy the spirit of the Salon in a more accessible way. One of the highlights will be an exceptional concert on Thursday evening, with further details to be revealed soon.

Watchmaking enthusiasts will also be able to explore the craft itself at the Watchmaking Village on Pont de la Machine. Apprentices and trainers will be showcasing training programmes, while live coverage of the SwissSkills 2025 microtechnology qualifications will provide a fascinating insight into the next generation of watchmakers.

Additionally, a series of conferences, readings, and film screenings, in partnership with the Payot Bookshop, will offer a unique exploration of time from unexpected perspectives, rounding off what promises to be an exceptional week for watchmaking lovers.

Watches and Wonders Geneva 2025 is set to be an unforgettable event. Mark your calendars and get ready for an immersive, inspiring experience in the heart of watchmaking.