Dior Unveils 'Dior in Scotland': A Behind-the-Scenes Film of the 2025 Cruise Show

Dior has unveiled Dior in Scotland, a captivating glimpse into the creation of its 2025 Cruise Show, presented in June 2024 amidst the iconic Drummond Castle gardens in Scotland.

In this collection, Maria Grazia Chiuri pays homage to Scotland’s rich textile traditions, reviving connections that date back to the early days of Christian Dior’s fashion house. The collaboration breathes new life into the ties Monsieur Dior originally forged with the country, blending heritage with innovation.

The film follows Dior’s Artistic Director's creative journey, tracing her inspirations from an immersive exploration of Dior’s Parisian archives to the dazzling runway presentation. Along the way, it highlights her engaging exchanges with Scottish artisans. It showcases the seamless synergy between the craftsmanship of Dior’s ateliers and Scotland’s artisanal expertise, particularly in reimagining kilts and tartans with modern flair.

This cultural voyage is enriched by insights from feminist historian Clare Hunter, whose book Embroidering Her Truth: Mary, Queen of Scots and the Language of Power delves into the life of Mary Stuart. The resilience of this legendary queen serves as a thematic thread for the collection, weaving Scotland’s storied past into the designs. Maria Grazia Chiuri collaborates with celebrated names like Harris Tweed Hebrides, Johnstons of Elgin, artist Pollyanna Johnson, and the founders of Le Kilt to celebrate Scotland’s creative diversity. Their contributions shine through in the intricate and imaginative silhouettes that define the collection.

Dior in Scotland is a poetic tribute to the art of creation, blending eras, cultures, and craftsmanship into a spellbinding narrative.