Design Your Dream Rolls-Royce at New York’s Private Office

Rolls-Royce Motor Cars has introduced its first-ever Private Office in North America, located in New York City’s vibrant Meatpacking District. This new space represents the brand’s deepening commitment to bespoke luxury, allowing North American clients to collaborate with in-house designers to craft their custom Rolls-Royce vehicles.

North America has been Rolls-Royce’s largest market for over two decades, with demand for personalised, complex commissions growing steadily. In response, the company has chosen New York as the home for its first private office on the continent, joining existing locations in Dubai and Shanghai, as well as the original office at Rolls-Royce’s Goodwood headquarters in England. This initiative reflects the growing trend among ultra-wealthy clients to create highly tailored vehicles that reflect their tastes and lifestyles.

Clients visiting the New York Private Office will enjoy unparalleled access to Rolls-Royce’s bespoke services, working directly with a team of U.S.-based designers and client experience managers. The office’s luxurious environment is filled with samples of fabrics, leathers, paints, and materials, all curated to inspire the design process. The goal is to bring each client’s vision to life, from the initial concept to the finished vehicle.

The Private Office model is designed to offer a more intimate, customised experience than traditional dealerships. While Rolls-Royce dealerships continue to serve an essential role, these offices allow for a deeper engagement with the brand. By appointment only, clients can meet with designers to explore bespoke options and collaborate on every aspect of their car’s creation. This includes unique colour combinations, custom embroidery, rare materials, and even one-of-a-kind artefacts that may be incorporated into the design.

Once a client settles on their design, the process doesn’t end there. The Private Office team stays involved throughout the production journey, maintaining a direct line of communication with Rolls-Royce’s Goodwood artisans. This ensures that the final vehicle embodies the client’s vision down to the finest details.

In addition to bespoke commissions, the New York Private Office will give clients access to Rolls-Royce’s Private Collections, an exclusive offering of specially curated, limited-edition vehicles. These collections serve as a showcase for the marque’s creative capabilities, inspiring clients to dream bigger and push the boundaries of what’s possible in automotive design.

With each Private Collection, Rolls-Royce demonstrates its expertise in craft, design, and engineering, weaving a narrative that connects each vehicle to a larger theme. These limited-edition cars are highly sought after and allow clients to own not just a luxury vehicle but a piece of automotive artistry.

The decision to open a Private Office in New York underscores Rolls-Royce’s commitment to its North American clientele. As the brand continues to focus on creating value through unique commissions, the New York office will play a pivotal role in facilitating this growing trend.

By elevating the bespoke process and creating an environment that fosters creativity and personalisation, Rolls-Royce’s New York Private Office is set to become a hub for automotive luxury unlike any other. As the demand for tailored luxury experiences increases, this new initiative positions Rolls-Royce at the forefront of a rapidly evolving market where individuality and craftsmanship are paramount.

The launch of the Rolls-Royce Private Office in New York marks a significant evolution in the way the brand interacts with its most discerning clients. It offers an immersive, personalised experience that goes beyond mere vehicle purchase, turning each car into a bespoke work of art. By opening this office, Rolls-Royce continues to redefine the boundaries of luxury, ensuring its place as the premier destination for those seeking the ultimate in personalised automotive craftsmanship.