Audemars Piguet Unveils First AP House in Singapore

Swiss Haute Horlogerie brand Audemars Piguet proudly announces the opening of its first AP House in Singapore, located within the historic Bar and Billiard Room at Raffles Hotel.

Spanning 1,000 square metres, this exquisite space offers visitors an immersive experience into the world of Audemars Piguet, drawing inspiration from the brand’s origins in Le Brassus and the surrounding natural landscape.

As the flagship destination in Southeast Asia, AP House Singapore seamlessly blends local character with Audemars Piguet’s heritage, offering an unparalleled experience for watch enthusiasts, collectors, and travellers alike.

Adding to its unique appeal, AP House Singapore introduces the world’s first AP Café. This concept showcases a carefully curated menu that reinvents traditional Swiss dishes through a Singaporean perspective, celebrating the island’s rich culinary traditions.

Situated within the esteemed Raffles Hotel, the Bar and Billiard Room has a legacy dating back to 1896, serving as a distinguished social hub for elite guests. The hotel itself, established in 1887, is widely regarded as the ‘Grande Dame of Singapore’ and has welcomed numerous dignitaries and celebrities over the years.

This historic setting, renowned for its commitment to heritage and tradition, aligns perfectly with Audemars Piguet’s values.

Respecting the significance of the venue, Audemars Piguet has meticulously preserved its iconic architecture while infusing the space with contemporary elegance and innovation, ensuring it remains a landmark of sophistication.

AP House Singapore joins a distinguished network of over 20 AP Houses across the world, in major cities such as Amsterdam, Bangkok, Barcelona, Hong Kong, London, Los Angeles, Madrid, Milan, Mexico City, Munich, New York, Shanghai, Seoul, St Barths, Tokyo, and Zurich.

The AP House concept reimagines how the brand’s founders might have lived in the modern era; travelling the world and sharing their passion for horology. These spaces prioritise comfort and human connection, providing an intimate environment for guests to explore timepieces at their leisure.

Designed as a contemporary living space, AP House Singapore invites guests to immerse themselves in the Audemars Piguet universe. The interiors take inspiration from both the natural beauty of Le Brassus and Singapore’s reputation as a ‘Garden City.’

A refined palette of muted greens and gold accents creates a sophisticated ambience, complemented by organic materials such as wood and stone for warmth and authenticity.

Towering Norfolk Pine trees, reminiscent of the spruce trees native to Le Brassus, anchor key points within the space. Locally sourced Rain Tree wood features prominently, forming a striking feature wall, a sculpted coffee table in the lounge, and a communal dining table that encourages shared experiences.

Honouring the raw beauty of the Swiss Jura, the stonework within AP House Singapore adds an earthy, tactile element. A central marble bar, crafted with solid end stones weighing approximately 800 kilograms each, serves as a dramatic focal point.

Throughout the space, grand arched doorways and vast windows enhance the sense of openness, allowing natural light to flood the interiors.

Audemars Piguet’s dedication to craftsmanship is reflected throughout AP House Singapore. Upon entry, visitors are greeted by three Watch Totems displaying a curated selection of heritage timepieces, from early pocket watches to contemporary wristwatches, offering insight into the brand’s horological legacy.

At the heart of the space, a striking Watch Wall showcases a selection of the current collection, allowing guests to explore these creations firsthand with guidance from expert Client Consultants.

Beyond horology, AP House Singapore integrates elements of contemporary art, music, and gastronomy. A state-of-the-art gourmet kitchen and an elegant five-metre dining table set the stage for intimate culinary events that celebrate artistry and craftsmanship.

One of three private salons is exclusively dedicated to music, featuring a high-fidelity sound system and a curated collection of vinyl records, reflecting the shared principles of precision and creativity that unite watchmaking and music.

A rotating exhibition space further enhances the experience, offering dynamic, immersive displays that delve into Audemars Piguet’s heritage, innovations, and collaborations with artisans who share the brand’s pursuit of excellence.

Audemars Piguet also introduces its first-ever AP Café within AP House Singapore, an inviting space open to the public. Designed as a gateway into the world of Audemars Piguet, the café welcomes both seasoned collectors and newcomers alike.

Set against the backdrop of soaring arched ceilings, the atmosphere is both elegant and approachable.

This new initiative represents an exciting evolution for the brand, blending its Swiss heritage with Singapore’s rich culinary culture. The menu reinvents classic Swiss dishes with a Singaporean twist, celebrating the creativity, precision, and innovation that define both haute horology and gastronomy.

With AP House Singapore, Audemars Piguet continues to redefine the luxury experience, offering a space where tradition meets modernity, and where craftsmanship, culture, and community come together under one spectacular roof.