A Year of Celebrations for Lamborghini Polo Storico’s Tenth Anniversary

Lamborghini Polo Storico celebrates a significant milestone in 2025, commemorating its tenth anniversary with a series of exclusive events for collectors, customers, and the media from February to October.

Established in 2015, Lamborghini Polo Storico is home to the company's archives and is responsible for the restoration and Certification of Authenticity services, which further elevate the prestigious legacy of the exceptional vehicles from Sant’Agata Bolognese.

This division complements Lamborghini's full range of owner services and initiatives, helping preserve and protect the company’s rich history. In its first decade, the department's various activities have proven to be incredibly popular among customers and collectors alike, with the 2025 event calendar reflecting their continued loyalty and support.

“Over the last ten years, Lamborghini Polo Storico has set the benchmark when it comes to promoting and protecting our heritage.” “Marking this milestone is a way of paying tribute to the passion that makes our vehicles unique and propels us into the future. We want to celebrate with our customers and collectors because they play a crucial part in keeping our motoring heritage alive. Polo Storico will continue growing and take on an increasingly central role in both conserving our history and looking after the Lamborghinis of today, which are destined to become the classics of tomorrow.” - Federico Foschini, Chief Marketing and Sales Officer at Automobili Lamborghini.

The first of the anniversary events will take place in St. Moritz on 21 February. The celebrations will kick off at the Balthazar Downtown restaurant, which will be transformed into a Lamborghini Polo Storico gathering place where brand enthusiasts can unite to celebrate its rich heritage.

Concurrently, the annual I.C.E. event will be held on the frozen tracks of Lake St. Moritz, with two exceptional Lamborghini vehicles owned by collectors making an appearance.

The second event on the calendar is the inaugural Anantara Concours d’Elegance in Rome, taking place from 24 to 27 April. Organised by the renowned luxury hotel brand, this international event will be held in the heart of Italy’s capital. Lamborghini Polo Storico will be present with its own dedicated space.

Another prominent highlight will be the Pebble Beach Concours d’Elegance in California, taking place from 16 to 18 August. This prestigious event has long been a cornerstone of the classic car world. The 2025 edition will play a central role in Polo Storico’s tenth-anniversary celebrations, with exclusive gatherings for customers at Villa Lamborghini.

Finally, Lamborghini Polo Storico will participate in the Auto e Moto d’Epoca exhibition from 23 to 26 October. Held at the Bologna Exhibition Centre, this event brings enthusiasts from across Europe and is an ideal occasion to connect with collectors and customers while celebrating Polo Storico’s tenth anniversary at a dedicated stand.

Alongside these major events, Lamborghini Polo Storico will continue its regular programme of activities throughout 2025. This includes engaging with customers at dealerships and offering them the necessary support for concours d’elegance and other exclusive events.

In addition, the team will participate in Lamborghini Days across various countries, including the United Kingdom and Japan, and continue its essential work of certification, restoration, and promotion of Lamborghini's historic legacy.